Chevrolet's New Red Line Series Concepts For SEMA

The 2015 Los Angeles Auto Show is just under a month away, and organizers are expecting this year to be a big one. They say there will be 50 new vehicle debuts, and a bigger tech industry presence than in previous years.

Chevrolet is bringing it’s A-game to SEMA this year in the form of a model range of Red Line Series Concepts.

Designed to showcase the personalization potential of the brand’s models, the Red Line packages have been tailored to the Camaro, Malibu, Trax, Colorado, and Silverado 1500 vehicles.

This Red Line treatment, includes an enhanced silver metallic paint job, a charcoal painted roof panel, and satin graphite and red accents. The Red Line Trax, Malibu, and Camaro get suspension lowering kits while the Silverado and Colorado get floor liners and tow hooks.

Though they wear the concept name, Chevrolet plans to make the Red Line accessories available for customization on 2016 model vehicles.

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of performance vehicles and motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”